State-owned telecom operator BSNL has announced that it will be offering free one year of Amazon Prime subscription to both its mobile and landline postpaid customers. As part of the new offer, BSNL subscribers across India with postpaid plans worth Rs. 399 or more and broadband landline plans worth Rs. 745 or more can avail one year of Amazon Prime membership at no additional cost.
The Amazon Prime subscription comes with access to Prime Video streaming that offers movies, TV shows, stand-up comedy, and Amazon Prime Original series. Additionally, the Prime membership also includes unlimited free and fast shipping via Amazon India site, alongside early access to deals and offers on the platform. They can also avail ad-free music streaming via Amazon Prime Music, and access to a range of ebooks via Prime Reading.
Commenting on the partnership, Anupam Shrivastava, Chairman and Managing Director of BSNL said in a release, “We understand the customer shift towards a highly networked digital ecosystem. Customers today demand freedom and flexibility in shopping and streaming content online. Our collaboration with Amazon India is our commitment to stay ahead of times providing the best to our customers. It provides them access to thousands of Indian and international movies, videos, TV Shows and music on the go. We are confident that our customers can enjoy uninterrupted on-the-go shopping and entertainment benefits with their Amazon Prime membership.”
On other hand, Gaurav Gandhi, Director and Head, Business, Amazon Prime Video India said “Prime Video has received an overwhelming response from customers across the length and breadth of the country. We are thrilled that our association with BSNL will expand the reach of Prime Video to an even larger base of customers who can now enjoy premium content on a screen of their choice - be it their mobile device or the television in their living room.”
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